Corporate Information
Oldham-based Swirl Products Ltd trading as fmcg, one of the UK's leading suppliers of branded toiletries and personal care products was acquired in July 2007 by Harry Rees and Paul Bennett.
The company, which was founded in 1992, develops and distributes an extensive range of good quality toiletries, personal care and household products, to major wholesalers, independent retailers, major multiples, chemists and discount stores throughout the UK and exports to more than 32 countries worldwide.
Over the years fmcg has established a number of core brands, which include Nuage (skincare for men, women and children) and Dentiplus (oral care), which have achieved global recognition and success. The company's recent focus has been on developing products for growing niche markets such as Head Funk Styling and Hit the Spot Medicated Skincare products, which have been formulated and designed to fulfil the demands and market trends of the teenage sector.
The arrival of Harry Rees and Paul Bennett, both of whom have a huge amount of experience in manufacturing, sales and marketing and managing relationships with key customers, retailers, and suppliers will help drive the company to the next stage of its development.
Paul Bennett has taken on the role of Managing Director and Harry Rees as Chairman.
Smith Cooper Corporate Finance, a division of leading Midlands advisory firm, Smith Cooper, acted on behalf Harry and Paul by initiating and negotiating the buyout, fund raising and commercial advice. Taxation advice was provided by Smith Cooper's specialist tax team. Financial modelling and financial assistance work was carried out by Smith Cooper's audit and investigation department.
Legal advice was provided by Richard Cox from Browne Jacobson. Funding for the transaction was provided by HBOS through Ciaran Leaden.